Nuestro análisis

• La semana 48 de 2020 incluye los días del 23 al 29 de noviembre, donde España continúa en estado de alarma por la crisis del coronavirus y varias comunidades autónomas tienen en marcha restricciones de movilidad y el toque de queda
• La semana 48 de 2020, al igual que en 2019, incluye el “Black Friday”, donde suele haber una campaña de descuentos para marcar el comienzo de la temporada navideña. En la farmacia, se detecta este fenómeno en el pico de facturación de ciertas categorías de autocuidado como, por ejemplo, las de dermocosmética
• Aunque este año las farmacias facturan -1,5% menos en la semana 48 versus la misma semana del año pasado, la facturación evoluciona +5,4% desde la semana pasada probablemente debido al “Black Friday”
• Nota: en el año 2020, según el calendario ISO, habrá 53 semanas. En nuestro análisis, la comparativa de la semana 53 de 2020 se realizará respecto a la semana 1 de 2020

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