MAIN MARKET TRENDS

The Irish Prescription market, in the last MAT, grew 3.5% in value and 2.6% in units.

The main driver of the value growth are the innovative brands at 3.3%. Generic sees an increase of 4.1%, while the OTC sees an increase in value of 3.2%.

In units Generic medicines had an increase of 4.8%, Branded of 0.4% and OTCs of 1.2%.

In November Connacht has the highest PYG for Units and Ulster for Values.

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