Pharmacy channel | December, 2019
MAIN MARKET TRENDS
The Irish Prescription market has grown in 2019 by 5.5% in Value and grown in Units by 0.2%. The main driver of the value growth are the innovative brands at 6.3%. Generic sees an increase of 2.3%, while the OTC sees a slight increase in value of 0.6%. Although an increase in units in generic medicines dispensed of 3.0% we can only see a slight increase in branded of 1.4%, but a reduction in OTC of 1.4%. Connacht has the highest in both PYG for Value, and Units for December.