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​hmR’s CoI (Centre of Intelligence) is the center of hmR operations, it has a key role in developing the products and services of the company. All market data is validated by high standards of demand and modernity to continually provide our customers with undeniable quality. 

Created in 2014, hmR CoI is the result of an international expansion decision made by hmR after its success in Portugal. All the departments related to creating new products, services and market research are located here, ensuring the standardization and optimization of hmR services in different international markets.

hmR CoI is prepared to immediately answer client needs, with daily, weekly and monthly productivity, as well as continuously supporting and developing projects and initiatives that aim to innovate product portfolios and, simultaneously, meet the challenges and needs of a market in constant evolution. To do so we have an expert team of about 40 employees from different areas of production, from control to business intelligence to quality control to customer management.

hmR CoI is at the forefront of the market, focusing on new technologies, by responding to the demands of a global market to ensure leadership.