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​The Mass Market Watch service results from a collaboration between hmR - Health Market Research and main national parapharmacies, with the objective of understanding the relevance of each distribution channel on the sales of pharmaceutical, well-being and health products in Portugal.

This information has a monthly periodicity and a 10-region detail based on Districts/Counties (islands are excluded from the study). It covers the following market segments:

  • Personal Care;

  • OTC Medication; 

  • Nutrition; 

  • Supplements; 

  • Medical Devices.

For the first time, Consumer Health Care (CHC) companies have a global vision of health, beauty and well-being products, due to the integration of pharmacy Sell Out, Mass Market and Health Card information.


For more information about this and other services

Contact us