For product managers or business line team leaders, hmR – Health Market Research provides services that help manage a product portfolio, monitoring new launches and evaluating market potential.
Product or brand management has always been one of the most important Industry areas.
A successful product launch can make the difference for a company.
hmR - Health Market Research provides a complete catalogue of data and services that specifically target this area, from market forecasts to historical analysis and benchmarking studies.
Essentially based on national information, by specific classes, or by main market areas, hmR - Health Market Research combines pharmacy data with Mass Market data; Prescription Information and Hospital Expenditure Information; long-term analysis to determine seasonal behaviour and immediate consumption information, to monitor campaigns (daily and weekly data).