The power of Knowledge starts with
a deep market understanding.
HMR gathers daily transactions at Pharmacy level, developing several solutions to enable characterisation and knowledge of the Healthcare Market.
To allow a complete market overview, HMR also collects information from other sources, such as Mass Market and Hospitals.
This is particularly relevant in the characterisation of the non-prescription market segment better. All this data supports our customers in all strategic areas.
The comprehensive analysis of market and segment performance plays an essential role in decision-making.
In a single solution, HMR is now able to provide a unique Knowledge of market performance in a fast and reliable way.
The best decisions are always based on strategic information, considering both external insights and internal sales objectives.
HMR solutions are supported by real national and regional databases and allow total customisation and personalisation, including customer organisational structure integration.
Predictability is the key to planning, fixing or adjusting essential investment decisions.
HMR solutions allow organisations to be proactive, considering market dynamics.