Cookie use policy in HMR

This website uses cookies to ensure functionality for better navigation.
Filmography By continuing to browse, you consent to the use of cookies and the new terms and conditions of privacy.



A variety of solutions that help with Team and Territory Management, Campaign Tracking, Sales and Stock Monitoring and Evaluation of Commercial Performance.

Based on our 410 regional split (pharmacy data is grouped granularly without impairing confidentiality), hmR carries out high quality analysis on sales performance based on real consumption of the Portuguese population – daily, if necessary.

The regional potential analysis, by market, company or product, identifies any geographical imbalances, realigning territories, optimizing teams or simply following the sales plan/promotion of a brand or portfolio.

The availability of daily rankings by Molecule or ATC allows companies to closely follow its commercial activity, which allows them, to react to drops in stock on time, for example.

Adapted to each team, HMR develops accessible online dashboards for each vendor, where they can assess the potential of their area and their monthly or weekly performance, if they so desire.