Rx Watch service is based on information collected through medical prescriptions for reimbursed medicines in pharmacies.
The collection of such information, provides access to a range of data to complement the information Sell Out (Sales): Specialties and prescribers type of entity (public or private), prescription region and the region of sale.
Available regions have a basis of ACES geography and allows "traveling" analysis, clearly identifying the percentage of sales originating in a region that "travels" (is dispensed) in the remaining regions.
This is vital information for the management of the drug, thus being widely used at the level of Market Access, Product Managers, Managers and Sales Force Team (due to Traveling) and Market Research Departments.
Prescribing information has standard metric of analysis (market shares, Growths, etc.) and specific metrics of this service: Units Dispensed, Dispense Value, TTD (Days of Treatment) and average cost per specialty.