hmR collect daily transactions in pharmacies (sales to final consumers) across the peninsula and the islands, for all segments of the pharmaceutical market: prescription drugs, brand and generic, OTC, self-care, dermo-cosmetic products, medical devices, supplements, nutrition and animal health.
It is with this information that a team of statisticians, pharmacists, economists, analysts and consultants in health economics, develop the various data services and consultancy to our clients in their various areas of decision: Management, Marketing and Sales, Financial Management, Research and Market Department Analysis, Pharmaco-economics, Product Management, Commercial Team Management, Market Management and others.
Services Market analysis services includes the Global Market Watch (National Data) & Detailed Market Watch (Territorial data)
In addition to Sell-In (purchases), Stocks and Sell-Out (sales) pharmacies information, hmR performs prescription level studies detailing specialty, institution and place of prescription; as well as specialized Ad Hoc studies, all this with data obtained from a strong sample of representative pharmacies in the Spanish territory.
hmR Spain has in its strategic plan, develop market research in the hospital and health area, matching his performance in other countries.