Our market knowledge combined with our ability to identify current trends and make short and medium term forecasts, it is essential help for managing the business of our clients and data sources.
hmR collected daily transactions in pharmacies (sales to final consumers) across the peninsula and islands, for all segments of the pharmaceutical market: prescription drugs, brand and generic, OTC, self-care, dermocosmetics products , health devices, supplements, nutrition and animal health.
In addition of Sell-In (purchases), Stocks and Sell-Out (sales) pharmacies, hmR performs prescription level studies, detailing specialty, institution and place of prescription; as well as specialized Ad Hoc studies, all data from a strong sample of representative number of pharmacies in the Spanish territory.
To complement the information from pharmacies, hmR develops market research at Mass Market level, with a wide panel of health stores in large areas.
hmR Spain has in its strategic plan, develop market research in the hospital and health area, matching his performance in other countries.
It is with all this information that a team of statisticians, pharmacists, economists, analysts and experts consultants in health economics, develop the various data services and consultancy to our clients in their various areas of decision: Management, Marketing and Sales, Financial Management, Department of Market Research and Market Analysis, Pharmaco-economics, Product Management, Commercial Team Management, Market Management and others.
Our services Market Analysis include the Global Market Watch (National Data), Detailed Market Watch (Territorial Data), Switch Prescription, Mass Market Watch, as well as the whole offer of Consulting Services (Specialized Consulting).