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Patient
Dynamics.
Knowledge is understanding the market
dynamics at a regional level.
Solution
Available
Markets.
.PORTUGAL
.IRELAND
A solution that enables the understanding of the complete patient dynamic between different products.
CUSTOMER AUDIENCE:
Marketing Management
Market Research
COVERED NEEDS:
- Measure the sales in units in terms of Naïve, Switch From, Switch To, Repeat and Lost patients, to understand the market dynamics by therapeutic area
- Definition and evaluation of the market strategy based on patient gains and losses versus competitors
