Patient Dynamics - Prescription Market Dynamics

Services & SolutionsMarketing ManagementPrescription Market DynamicsPatient Dynamics

Patient
Dynamics.

Knowledge is understanding the market
dynamics at a regional level.

Solution
Available
Markets.

.PORTUGAL

A solution that enables the understanding of the complete patient dynamic between different products.

CUSTOMER AUDIENCE:

Marketing Management
Market Research

COVERED NEEDS:

Measure the sales in units in terms of Naïve, Switch From, Switch To, Repeat and Lost patients, to understand the market dynamics by therapeutic area
Definition and evaluation of the market strategy based on patient gains and losses versus competitors

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