The Rx Watch service is based on information gathered from medical prescriptions, using information from refunded prescriptions in pharmacies.
Gathering this information allows the access to data that complements the Sell Out information: Specialty and Entity Type (Private our Public), Prescription Region and Sales Region.
The available regions are based on ACES geography and allow traveling analysis, clearly identifying the sales percentage originating in a specific region that “travels” (is filled out) to the remaining ones.
This information is vital for product Management, often being used by Market Access, Product Managers, Team Management (due to traveling) and Market Research teams.
The prescription information presents standard metrics for analysis (market shares, growth, etc.) as well as specific metrics of this service: Rx Units, Rx Value, TTD (Total Treatment Days) and average/specialty cost.