Pharma Consulting - Our Expertise

Our Expertise

Our
Expertise.

The Power of Knowledge
supported by strong expertise.

Our teams’ expertise and experience allow us to make a more reliable and more detailed segment classification of all markets.

Together with the most advanced analytic techniques, HMR can provide more Knowledge about the Healthcare Sector.

HMR Classification.

A team of pharmacists updates the file of products available in pharmacies every day.

Currently, our database contains information relating to +200.000 products.

Each product is characterised and classified according to different criteria, based on conventional sources and HMR internal rules.

Contrary to Pharmaceutical products, which are classified and segmented by EpHMRA ATC, Consumer Healthcare products are not classified or segmented by any international institution.

With its expert team, HMR has developed a segmentation that divides Consumer Healthcare products into different categories, thereby ensuring that our Customers receive adequate information based on data collected at the pharmacy and mass-market level.

Meet our
Knowlegde .

Cookie Policy

Cookies, by definition, are small pieces of information, that collect and storage information on your equipment through your browser.

There are cookies that are strictly necessary for the website operation, for example, to:

a. Identify and authenticate the user; or
b. Remember your habitual preferences; or
c. Allow the user to complete tasks without having to re-enter information (e.g., when changing pages or returning, as in the case of form data, shopping cart, etc); or
d. Effect, enable, facilitate, or support communications from/through the website; or
e. Provide certain functionalities requested by the user; or
f. Information systems security and/or fraud prevention

These cookies will be stored on your device and do not require your consent.

Cookies may also be used to collect information, for example:

a. Measure and obtain statistics of the use of the website, for example, number of unique visitors, detect search engine keywords, detect specific aspects of navigation such as duration of visit, most visited pages, or most accessed contents (analytics cookies); or
b. Adapt advertising and marketing based on your behaviour and profile by adapting the advertisements to be displayed (tracking cookies, advertising, analytics); or
c. Third parties other than HMR, which collect your browsing information across different websites to create such profiles (third party cookies)

The storage of these tracking, advertising, analytics, and third-party cookies will always depend on your previous acceptance and consent, that can be withdrawn at any time through specific tools and/or your browser.

Like cookies, pixels tags, web beacons and other similar technologies are images and/or pieces of code that are loaded when a user visits a webpage or opens an email.

These technologies contain an external link to a tool server and allows to track the user behaviour, to obtain data for online marketing, analysis, and re-routing marketing.

When the user visits the destination website, this operation is registered in the log files on the tool server and may include several information about the user, namely, the operating system, session duration or IP address.

The storage of this tools will always depend on your previous acceptance and consent, that can be withdrawn at any time through specific tools and/or your browser.

More information