The Power of Knowledge
supported by strong expertise.
Our teams’ expertise and experience allow us to make a more reliable and more detailed segment classification of all markets.
Together with the most advanced analytic techniques, HMR can provide more Knowledge about the Healthcare Sector.
A team of pharmacists updates the file of products available in pharmacies every day.
Currently, our database contains information relating to 430.000 products.
Each product is characterised and classified according to different criteria, based on conventional sources and HMR internal rules.
Contrary to Pharmaceutical products, which are classified and segmented by EpHMRA ATC, Consumer Healthcare products are not classified or segmented by any international institution.
With its expert team, HMR has developed a segmentation that divides Consumer Healthcare products into different categories, thereby ensuring that our Customers receive adequate information based on data collected at the pharmacy and mass-market level.