Market knowledge combined with the ability to identify current trends and establish short and long-term forecasts is an indispensable tool for client business management.
hmR gathers daily transactions made in pharmacies (sales to end-costumers) throughout the continent and islands, for Pharmaceutics (including Generics and OTC’s) Dermocosmetics, Medical Devices, Supplements, Nutrition and Animal Health market sectors.
Besides Sales (Sell-Out) and Stock, hmR also carries out studies on Prescriptions gathered from pharmacy data, detailing the specialty, entity and place of prescription.
In addition to pharmacy data, hmR carries out market studies regarding Mass Market, on a vast number of Parapharmacies in the greater areas.
Lastly, in its final developing stage but with information available for special studies, hmR has access to the consumption and qualitative data of Portuguese main hospitals (public and private).
It is with this information that our team of statisticians and analysts develop data and consulting services for our clients, for strategic areas such as Product Management, Sales Team Management, Business Administration, Marketing, Financial Administration, Market Research and Business Intelligence, Pharmacoeconomics.
These services include Market Watch, Rx Watch, Mass Market Watch, Hospital Watch, and Consulting Services.