A variety of solutions to help with Team and Territory Management, Campaign Tracking, Sales and Stock Monitoring and Evaluation of Commercial Performance.
Based on our 410 regional split (pharmacy data is grouped granularly without impairing confidentiality), hmR - Health Market Research carries out high quality analysis’ on sales performance based on real consumption of the Portuguese population – daily, if necessary.
The regional potential analysis by market, company or product, identifies any geographical imbalances, realigning territories, optimizing teams or simply following the sales plan/promotion of a brand or portfolio.
The availability of daily rankings by Molecule or ATC allows companies to closely follow its commercial activity, which allows them, to react to drops in stock on time, for example.
Adapted to each team, hmR - Health Market Research develops accessible online dashboards for each vendor, where they can assess the potential of their area and their weekly or monthly performance.