Consulting Services area of hmR incorporates a number of Ad-Hoc specialized services, with customizable variables by companies.
Tailored to the specific needs of each company and, within it, in each business area, the developed solutions begin with a pre-assessment of requirements, going through a phase of analysis and finally, implementation, culminating project drawing conclusions and final customer presentation.
Without regarded as a predefined standard offer, the regular services most requested by the agents involved in the business, and especially for our customers, are:
Pricing Analysis Watch
This is a set of predefined analysis used to study the price of generic products and Brand.
This study is conducted through positioning and price elasticity analysis tools, simulators of compensation price reduction vs increase in units, price evolution analysis (historical up to 25 months), trend and penetration generic drug market analysis in in their respective homogenous group; either positioning analysis of the company through the practice of market price studies.
Geographic Analysis Watch
The service allows a visual and comparative, regional analysis of product performance and / or sales force of a company.
Is a geographic analysis by country, by communities, by provinces or regions hmR or company "clusters", allowing at first glance, obtain visualization of indicators such as MI (Market Index), Evol (Evolution Index) PYG (Previous Year Growth), PPG (Previous period Growth), MS (Market Share) and GMS (Geographic Market Share) in periods such as the MAT (Moving Annual Total), YTD (Year to Date) or QTR (Quarter) and even calendar, it means annual, quarterly or monthly.
Pharmacy Groups Performance / Pharmacy Clusters Performance
This analysis allows to monitor sales in selected markets through comparative indicators over various periods of time. It also provides the identification of groups or "clusters" of pharmacies with better performance and potential. It makes possible the analysis of the strategic markets for future negotiations with pharmacy groups and identifying business opportunities.
Sales Performance Overview
It consists of a solution of Business Intelligence (BI) that adds multiple features analysis. Facilitates analysis of objectives, KPI's (Key Performance Indicator) sales comparative at national and regional level, enabling the integration of data company (such as sales structures data, visits, direct sales, doctors profiles, among others).
The analysis provided are adapted to the definitions of each company, so it is possible, finally, to analyze data at the level of hmR Regions both either per company or per molecule.
Sales Force Targets Definition
This service is based on a Dashboard for monitoring the attainment of objectives, as well as calculating incentives. The objectives of the sales force are divided taking into account the weight of the Geographic Market Share (GMS) customer and market (in the previous period). And can display the information by product, delegate, total trade team and hmR region or own company "clusters".
Gains & Losses
Is a study of profit and loss flows of product and/or companies competing in a given market (ATC class or DCI) and is performed taking into account two specific periods of time.
Allows the performance analysis of a sales team, by aggregating groups of regions, reducing or augmenting Regional Directors, based on any of the stipulated levels. It is even possible to analyze the evolution of indicators in study or provide a perception of performance thereof, as well as its position in relation to individual competitors.
Pharma Entities Positioning
This service allows to increase knowledge and efficiency in the allocation of sales forces, through the positioning of influence and operationalization of all those involved in the area of Health (such as pharmacies, parapharmacies and areas of Health, Hospitals and Health centers).
Segmentation is performed according to the intersection of the following parameters:
• Information of pharmacies and potencial pharmacies in the market;
• Prescription Data;
• Demographic and socioeconomic data (purchasing power index);
• Health Data Rate (utilization of health services).
Generic Market Overview
This analysis seeks to identify strategic generic markets (MG's) for certain company (Target Market) and their respective potential. It is even possible to analyze the portfolio of MG's per company (breadth analysis vs depth), dependence on products per company, or MS% (Market Share) of generic drugs, or TOP NMFS (Manufacturers) and TOP ICDs (International Common Denomination), or MS% NMFS and DCI Manufacturer Leader.
Product Performance Watch
A study which is intended to analyze launchs and incursion of new products, as well as the effectiveness of promotional campaigns on a particular group, compared to a test group. Enables the benchmark launch and product evolution (with regional detail), and even competition analysis and rankings with profit and loss of market share.
Pharmacies Profiling and Segmentation
This analysis provides a global market positioning and the potential value of it (Market Value Potential). Based on actual data from pharmacies, this service offers hints of segmentation with counters, maximum values, average and minimum per segment, listings with segmentation by groups of pharmacies, distribution segmentation adapted to the sales structure or "clusters" defined by the customer, as well as concentration curves of the market and brand, which allow you to set the maximum number of pharmacies to visit, establishing percentages of coverage and frequency. It provides even, maximizing trading potential, through the display of imbalances and identifying business opportunities - planning scenario -.
This study allows the calculation and balanced, fair and impartial distribution of territories with the crossing of market data and company. Also makes it possible the analysis of KPI's (Key Performance Indicators) of the regions that make up the area of each delegate, with analysis of Reps Equivalent (Balance asignation of delegates), identifying regions of maior potential and optimization of the dimension of force sales. Even allows a comparative visual analysis between the area before and after alignment, identifying gains and losses by delegate.
Depending on the market under study the Forecast exercise allowed to submit a forecast of which will be the sales for the month, quarter and year or years. Integrates information by market segment, by company, product, DCI, ATC class, hmR class, Packs, providing a prospective and competitive analysis of all the selected market.
It consists of an analysis of distribution of sales range reimbursement in different payment schemes, allowing evaluating the impact of another complementary reimbursement schemes. It provides even a correlation between the price reduction and sales dynamics by reimbursement regime.
This study provides an understanding of therapeutic areas, segments or products, which are regularly purchased at the same time that a product or market selected by the company ("alone" or "basket"). Data collection is performed in acts with or without prescription, obtaining an output of the mix of markets or products and an analysis ofcross-selling and up selling.