Pharmacy channel | January, 2021
MAIN MARKET TRENDS
The Irish Prescription market, in the last MAT, grew 4.0% in value and 3.3% in units.
The main driver of the value growth are the innovative brands at 3.7%. Generic sees an increase of 4.7%, while the OTC sees an increase in value of 3.5%.
In units Generic medicines had an increase of 6.2%, Branded of 0.1% and OTCs of 2.2%.
In January Connacht has the highest PYG for Units and Values.